Archive for October 21st, 2015

October 21, 2015   Posted by: Indy

Uncover the Facts

Workspace
According to CEIR* research, exhibitions generate more qualified sales leads compared to any other marketing channels. But do trade shows work as a smart investment for companies and do they still have a place in your business strategy?

The answer is a definite yes on both counts. Here is why:

MARKETING MYTH #1: “TRADE SHOWS ARE LOSING OUT TO ONLINE MARKETING”

It is true that online marketing continues to be a popular low cost technique, however online lead generation is a timely process. Exhibitions offer invaluable face-to-face networking opportunities that online marketing cannot provide.

MARKETING MYTH #2: “TRADE SHOWS ARE NOT GOOD FOR LEAD GENERATION”:

Trade shows are unique in that you are surrounded by thousands of new potential leads for your business. At workspace at INDEX, these are pre-qualified for you, so you can easily identify members of the Design Buyers Club, the Retail Buyers Club and The One VIP. Remember, 60% of visitors to workspace at INDEX 2015 were either decision makers or buyers and 22% of visitors had a purchasing authority in excess of $1 Million. So, each attendee of a trade show is a potential lead waiting to be captured.

MARKETING MYTH #3: “TRADE SHOWS ARE AN EXPENSIVE AFFAIR”:

Trade shows remain an exclusive marketing medium as they offer direct engagement with your industry. They are an investment in the process of business development and should be considered as such. Don’t forget, when it comes to influencing a decision, nothing can beat a face-to-face meeting. In 2015, workspace at INDEX brought together 16,800 members of the design community!

MARKETING MYTH #4: “THERE WILL BE A LOT OF COMPETITION”:

Yes, you usually won’t be the only company that offers a specific product at an exhibition. Win the exhibition battle by using innovative techniques to gather a crowd. Draw in buyers to your stand and remember, if you are not present, your competitor wins.

IF YOU INTEND TO SHOWCASE YOUR BRAND AT THE COMMERCIAL INTERIOR DESIGN HUB FOR THE MENA REGION THEN
IGNORE THE ABOVE MARKETING MYTHS
AS YOU WILL REAP THE BENEFITS IF YOU
BECOME A PART OF THE LARGEST AND LONGEST RUNNING COMMERCIAL DESIGN EVENT

PLAN WORKSPACE AT INDEX INTO YOUR 2016 BUSINESS STRATEGY:

DOWNLOAD
SALES BROCHURE
DOWNLOAD
POST-SHOW REPORT

how to CONTACT the TEAM:

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ENQUIRY
EMAIL:
dubaishow@indyfrt.com
CALL US:
+1 (847) 640 7277
* Center for Exhibition Industry Research (CEIR) Research Report: Let the Numbers Fight for You

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