In many ways, CDW is more like the events surrounding iSaloni than a traditional furnishings show. In addition to furniture and furnishings — new products are launched here — visitors to CDW will find art installations, programming and a lot of parties.
Bellow Press, publishers of Business of Furniture and Workplaces magazine, and Independent Overseas Market Support are organizing the first ever North American Commercial Interiors Exhibit at Clerkenwell Design Week 2017. The exhibit will be curated by Bellow Press to show off the most innovative products North America has to offer the world.
“What struck me as I wandered around from permanent showrooms and temporary exhibitions was the absence of many of the most innovative North American commercial interiors companies.” says Rob Kirkbride, editor-in-chief at Bellow Press. “It is a shame, because designers I spoke to are very interested in specifying North American brands. The designs that are dreamt up in Clerkenwell spawn projects around the world, and the designers simply have no connection to the best from North America.”
The North American Exhibit will be as unique as the event itself. Those chosen to show at CDW 2017 will pick a single product to exhibit, one that focuses on innovation. For a low all inclusive cost, the product will be shipped to London from Independent’s Chicago hub, displayed on a professionally designed stand in a prime show location with other complimentary North American manufacturers, included in a pre-show CDW guide published in Business of Furniture and Workplaces magazines (along with a complimentary full page ad) and promoted heavily by show organizers. There will also be a North American themed party, think craft beer and BBQ.
Many small and mid-sized North American companies may have never done business overseas or even considered it. If needed, the organizers of the North American Exhibit have partner companies that can help to follow up on sales leads and projects in London and around the world – on a transactional basis.
So how do you get a product into the North American Commercial Interiors Exhibit? Reach out to Rob Kirkbride at email@example.com or Stewart Brown at firstname.lastname@example.org for any questions you might have about the event.
International firms want your products, but they have to know your brand to specify them.