October 21, 2015 Posted by: Indy
| According to CEIR* research, exhibitions generate more qualified sales leads compared to any other marketing channels. But do trade shows work as a smart investment for companies and do they still have a place in your business strategy?
The answer is a definite yes on both counts. Here is why: |
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MARKETING MYTH #1: “TRADE SHOWS ARE LOSING OUT TO ONLINE MARKETING”
It is true that online marketing continues to be a popular low cost technique, however online lead generation is a timely process. Exhibitions offer invaluable face-to-face networking opportunities that online marketing cannot provide. |
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MARKETING MYTH #2: “TRADE SHOWS ARE NOT GOOD FOR LEAD GENERATION”:
Trade shows are unique in that you are surrounded by thousands of new potential leads for your business. At workspace at INDEX, these are pre-qualified for you, so you can easily identify members of the Design Buyers Club, the Retail Buyers Club and The One VIP. Remember, 60% of visitors to workspace at INDEX 2015 were either decision makers or buyers and 22% of visitors had a purchasing authority in excess of $1 Million. So, each attendee of a trade show is a potential lead waiting to be captured. |
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MARKETING MYTH #3: “TRADE SHOWS ARE AN EXPENSIVE AFFAIR”:
Trade shows remain an exclusive marketing medium as they offer direct engagement with your industry. They are an investment in the process of business development and should be considered as such. Don’t forget, when it comes to influencing a decision, nothing can beat a face-to-face meeting. In 2015, workspace at INDEX brought together 16,800 members of the design community! |
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MARKETING MYTH #4: “THERE WILL BE A LOT OF COMPETITION”:
Yes, you usually won’t be the only company that offers a specific product at an exhibition. Win the exhibition battle by using innovative techniques to gather a crowd. Draw in buyers to your stand and remember, if you are not present, your competitor wins. |
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| IF YOU INTEND TO SHOWCASE YOUR BRAND AT THE COMMERCIAL INTERIOR DESIGN HUB FOR THE MENA REGION THEN |
| IGNORE THE ABOVE MARKETING MYTHS |
| AS YOU WILL REAP THE BENEFITS IF YOU |
| BECOME A PART OF THE LARGEST AND LONGEST RUNNING COMMERCIAL DESIGN EVENT |
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PLAN WORKSPACE AT INDEX INTO YOUR 2016 BUSINESS STRATEGY:
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how to CONTACT the TEAM:
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CALL US:
+1 (847) 640 7277 |
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| * Center for Exhibition Industry Research (CEIR) Research Report: Let the Numbers Fight for You |
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posted in: News
September 30, 2015 Posted by: Indy
The 2016 edition of WORKSPACE AT INDEX underlines the beginning of a new Commercial era, as it celebrates its 15th ANNIVERSARY, displaying new product profiles for Commercial, Educational and Healthcare Design
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| As the only large-scale exhibition for global suppliers of commercial interior design products and services in the region, workspace at INDEX is the annual event where businesses meet to create new sales leads, build brand visibility and benefit from exposure to $1.6* billion worth of business opportunities. workspace at INDEX 2016 will showcase the best in international design from the following industries: |
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FIT-OUT
Architectural & Design Practices / Interior Landscaping • Turnkey / Joinery Services • Design Software |
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INTERIORS
Glass Doors • Moveable Walls / Partitions • Acoustic Screens • Lighting Solutions • Raised Access Floors • Suspended Ceilings • Air-Conditioning and Ventilation Systems |
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FURNITURE
Auditorium / Public Seating / Stadium Solutions • Boardroom / Conference Furniture • Desks & Tables • Seating Solutions • Recreational/ Urban Furniture • Pedestals & Cabinets |
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MANAGEMENT
Office Supplies & Accessories • Management Consultancies • Office Relocation Specialists • Office Equipment • Training Solutions |
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STORAGE
Archiving/ Storage Systems • Casegoods & Filing Systems • Mobile Shelving |
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TECHNOLOGY
Workstations • Audio Visual Presentation/ Interactive Whiteboards/ Marker Boards • Integrated Media Technology • Hardware and Software Solutions • Commercial Telecommunications Solutions • Office Cabling and Switches • Security Systems |
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posted in: News
July 17, 2015 Posted by: Indy
We are pleased to bring you with our compliments, and courtesy of workspace at INDEX, the 2015 Ventures-ME report on Construction and Interiors within the GCC region, with sector and country specific analysis of activity within 2014 and 2015, including named project spend.
With overall market statistics and named project information, the report once again provides unique detail on the commercial, education and healthcare fit out opportunities available to North American companies in the Middle East region.
We are pleased to offer the current report for download from our website as below :
Full Report from here
Report Extract for commercial, education and healthcare sectors from here
Report extract – Tables only from here
The full report includes individual sector reports for Commercial, Hospitality, Residential, Healthcare, Educational Sectors by country within the region- some highlights include :
– Construction projects in the region worth over US$ 91bn were awarded to contractors in 2014, and developmental spend is likely to continue to push up projects to reach US$ 104bn for 2015.
– Fit out projects completed within 2015 in the region are expected to total US$ 7.99 bn across all sectors
Download full report from here
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posted in: News
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