For the past 13 years, the largest commercial interiors fit-out and design exhibition in the Middle East has attracted the region’s architects, interior designers and projects managers, buyers and specifiers of commercial interiors fit-out projects. For its most recent show in May 2013, Office was co-located with the INDEX International Design Exhibition.
As the largest and longest running interiors and design show in the Middle East, INDEX attracts the world’s leading interior designer brands and exhibitors as they compete for their share of the GCC’s US$9.2bn interiors and fit-out market across residential, hospitality, and retail sectors.
“This change in identity for Office is a very positive step and sharpens our focus on the expectations and demands of exhibitors and trade visitors,” said Frederique Maurell, Group Event Director – Design at dmg events. “The new workspace at INDEX brand confirms and strengthens the exhibition’s strong links to INDEX, and the natural synergy between the two concepts is evident.
The decision to run the two shows simultaneously, with commonality of branding, was taken in direct response to the feedback received at this year’s shows. In 2013, a quarter (24 per cent) of all INDEX visitors also attended The Office Exhibition and 27 per cent of our visitors were interested in commercial design products. Together, these two shows create the region’s number one destination for interiors; delivering the very best and the very latest in interior design solutions across all market segments. This realignment will help us to expand the commercial interiors event and its product offering and illustrate that the new workspace at INDEX show is about much more than just office furniture.”
An exhibitor at the recently concluded The Office Exhibition 2013, Marco Molinari, Executive Vice President, HNI Corporation and President, HNI International, said: “The Office Exhibition 2013 continues to be an important venue for HNI Corporation to effectively access clients and key influencers in the region. It is professional, growing and well organized and attracts international attention and participation.”